We first get really clear on how media buying fits into your overall marketing plan. To have a long term sustainable business you need to be able to know exactly how you're acquiring customers and moving them through your value journey predictably and profitably.
Step 2: Clearly Define Your Ideal Customer
We get extreme clarity on the transformation that your ideal customer desires and use that to find other people like them on Facebook. We don't simply think about what would be a good thing to talk about, we follow a formulaic data driven process for creating your ads and attracting your ideal customers.
Step 3: Craft Our Campaign
Now that we know your ideal customer we craft your marketing campaign in Facebook. We believe in keeping things simple and giving as much power to Facebook as possible (when we can). Keeping our marketing campaigns simple will be important as we scale.
Step 4: Launch
We launch your campaign and start collecting data!
Step 5: Do More Of What Works And Less Of What Doesn't
It sounds silly but that's really what it comes down to. If you test correctly you'll always have winners and losers, all you need to do is be unemotional in cutting and scaling campaigns based on your KPI's. So many businesses will over test creative and copy when they already have ads that are working. Keep things simple for yourself!